Licensing

Agnes the Adventurer is a brand for all children. Embodying positive traits such as empathy, confidence and generosity, the brand is inspirational and optimistic. Set in the fantastic world of Overnon, Agnes and her friends travel through the land getting into one adventure after another, meeting magical creatures, and building relationships as they go.

BRAND CHARACTERISTICS

Empowerment
The Agnes the Adventurer brand is about empowering girls to be all they can be. Girls should be put into the position of leaders, heroes, and champions! They do not have to be cast as the damsel in distress or the supporting character.

SUPERHERO & Action
Agnes is a modern-day superhero without the accompanying “uniform.” She embodies the modern everyday girl who strives to be independent, courageous, and empathetic.

Fresh & contemporary
Entertainment is trending toward fantasy in a big way. Younger audiences are looking for bold heroes, and story plots and dialogue are developed to engage them and keep them entertained. The Agnes the Adventurer brand represents modern storytelling and visuals while aligning with popular contemporary culture.

FUN, ADVENTUROUS & FUNNY
Supporting characters and events that add laughter and comic relief — the sense of discovery and learning on the part of Agnes makes this brand well-rounded.

Love & friendship
Love and friendship are prevalent in the world of Agnes.

Inspirational & relatable
In this era of empowered women, the Agnes the Adventurer brand encapsulates the strong, independent, brave girl conquering seemingly insurmountable odds.